What is Local Marketing?

Local marketing is different for every business depending on your customer base. But local marketing comes down to one thing: community. Local marketing is attracting people in local communities to walk into your store. There are a variety of ways in which a business can market to customers in their local community. If you own […]

5 Ways Your Business Can Become More Efficient

  As business owners, we are always looking for ways to become more productive. Too often, however, we can’t implement great time-saving ideas because of the daily grind of running a business. Fortunately, using some online tools and adopting a few simple habits make it possible to develop a more efficient business without a major investment […]

Strengths and Weaknesses of Paid Advertising

Have you ever felt both nervous and optimistic about launching a new advertising campaign? I know I have – plenty of times. Advertising is the turning point for a majority of contemporary businesses, since the way you design a marketing strategy can skyrocket your sales or eliminate your business from the market. It is also […]

How to Choose a Name for your Small Business [Infographic]

What’s the first thing your future customers will know about your business? How will they locate you? Search for you online? Talk about your business to their friends and family? Finding a name for your business is an early-stage decision that will stay with you. The name you choose should last for many years, if […]

How to Build Trust with Customers Online

Businesses don’t exist without customers. It doesn’t matter whether you are working in the B2B or B2C segment, your clients must trust you. When clients are loyal to you, they return to you, recommend you to their peers, and buy more goods and order more services. If you don’t build trust with your customers, you […]

Make Inbound Marketing Work for Your Small Business

The biggest challenge for a small business is attracting customers and making them come back for more. Typically, this is where marketing comes in, and there are two ways to do it. The traditional way to market your small business is to advertising through media like TV, radio, and newspaper to spread your message to […]