What is Local Marketing?

Local marketing is different for every business depending on your customer base. But local marketing comes down to one thing: community. Local marketing is attracting people in local communities to walk into your store. There are a variety of ways in which a business can market to customers in their local community. If you own […]

Should You Hire Social Media Support?

Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more – there’s a lot of excitement around social media. If your business isn’t using social media as a key marketing avenue, you’re throwing away countless opportunities to grow your brand. Whether you use these channels to post occasional updates about your store hours, leverage customer reviews, or put out offers and […]

When To Outsource – What Entrepreneurs Don’t Need to Learn to Succeed

There are many types of entrepreneurs: the serial entrepreneur, the first-time entrepreneur, the entrepreneur with a business degree, and the entrepreneur with zero business acumen. Regardless of which type you are, it’s impossible to master and manage every business function on your own. If you’re planning on succeeding in business, you’ll need to pick your […]

9 Things Your Small Business Needs to Prepare for the Spring

There are two months left of winter, and many small businesses are consumed with the challenge of getting their customers to leave their homes in this cold weather. What they might be overlooking, is what will come when the spring hits on March 20th. Will your small business be ready for the change in seasons?   […]

How To Keep Customers Coming Through the Doors… Even When It’s Cold

Winter can be a difficult time for small businesses that rely on the foot traffic of their customers. Snow, wind, and cold weather all make great conditions for staying home, but not great conditions for your sales efforts. “But wait!” you say. “It’s the beginning of the year! I want to start 2018 with a […]

Strengths and Weaknesses of Paid Advertising

Have you ever felt both nervous and optimistic about launching a new advertising campaign? I know I have – plenty of times. Advertising is the turning point for a majority of contemporary businesses, since the way you design a marketing strategy can skyrocket your sales or eliminate your business from the market. It is also […]

How to Choose a Name for your Small Business [Infographic]

What’s the first thing your future customers will know about your business? How will they locate you? Search for you online? Talk about your business to their friends and family? Finding a name for your business is an early-stage decision that will stay with you. The name you choose should last for many years, if […]