5 Tips To Quickly Test Business Ideas

There’s something magical about new ideas. When they first occur to you, they seem shiny and brilliant. You can’t help but feel a little giddy as you imagine your idea for a new app going viral or your bookstore/bar filling up with fond regulars. It’s a great feeling. Then reality sets in, and with it […]

How to Build Trust with Customers Online

Businesses don’t exist without customers. It doesn’t matter whether you are working in the B2B or B2C segment, your clients must trust you. When clients are loyal to you, they return to you, recommend you to their peers, and buy more goods and order more services. If you don’t build trust with your customers, you […]

Make Inbound Marketing Work for Your Small Business

The biggest challenge for a small business is attracting customers and making them come back for more. Typically, this is where marketing comes in, and there are two ways to do it. The traditional way to market your small business is to advertising through media like TV, radio, and newspaper to spread your message to […]

Why You Should Consider Small Business Co-Marketing

Small business owners are constantly on the lookout for ways to outpace their competition. But what if there was an alternative… and it was working with your competition? In the constant rush to spread the word about your new business, you may have overlooked the ample opportunities provided by working together. Small businesses co-marketing can often […]

Need-To-Know Business Terms: Marketing

You’ve started a business. You have a product or a service, and you’re excited to share it with the world. But now the question comes up, how do you actually do that? Small business marketing can be tricky, especially for entrepreneurs without previous experience in marketing. After all, you’re making a brand for yourself and […]

How to Name a Business: Protecting Yourself from the Outset

Among the decisions to be made when starting a business, your new company’s name could be one of the most important. Yet, most entrepreneurs don’t know where to begin when it comes to how to name a business. A name has implications for your visual identity, company culture, marketing, and… of course… your competition. What’s […]

What We Learned While Migrating our Blog

In early February, we at StartBlox decided it was time to bring our blog, affectionately named StartBlog, into our own website rather than having it hosted elsewhere. This decision was several months in the making, and (we thought) we had everything in place to do so quickly. On that day, rather than keeping up with […]

Millennial versus Boomer: Content to Drive Growth in Your Business [Infographic]

User-generated content (UGC): content produced by product users about a brand which is published through their own social media channels. A recent study from Olapic found differences in content preferences between Millennials and Baby Boomers. This generation gap has real implications for small businesses looking to grow their business with one, or both, of these audiences. […]