A Brief Guide to Color Psychology for Startups
Color psychology looks at the properties of colors and emotional associations we create with them
guest contributor
January 14, 2022
The 7 Stages in the New Product Development Process
Photo by Jungwoo Hong on Unsplash In the past, big companies had a monopoly on innovation, owning both patents and capital. But with ubiquitous internet-connected
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December 16, 2021
Should Your Hobby Become Your Full-Time Job?
Almost any successful entrepreneur or business leader will tell you that loving what you do is the no.1 prerequisite for growing a thriving long-term career
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May 13, 2018
Strengths and Weaknesses of Paid Advertising
Have you ever felt both nervous and optimistic about launching a new advertising campaign? I know I have – plenty of times. Advertising is the
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October 29, 2017
How to Choose a Name for your Small Business [Infographic]
What’s the first thing your future customers will know about your business? How will they locate you? Search for you online? Talk about your business
guest contributor
October 21, 2017
5 Tips To Quickly Test Business Ideas
There’s something magical about new ideas. When they first occur to you, they seem shiny and brilliant. You can’t help but feel a little giddy
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September 17, 2017
How to Build Trust with Customers Online
Businesses don’t exist without customers. It doesn’t matter whether you are working in the B2B or B2C segment, your clients must trust you. When clients
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August 20, 2017
Make Inbound Marketing Work for Your Small Business
The biggest challenge for a small business is attracting customers and making them come back for more. Typically, this is where marketing comes in, and
guest contributor
August 6, 2017
