STARTBLOX

┌SECTION 01// FOUNDER DIAGNOSTIC

The risks that kill
small businesses
are predictable.

Continuous business diagnostic. We score yours against 40 canonical risk areas, refined for 29 industries, and tell you what to do next — in the order you should do it.

▶ INITIATE DIAGNOSTIC◯ READ THE METHOD
▸FIN-01▸FIN-03▸FIN-05▸FIN-07▸MKT-04▸MKT-09▸SAL-02▸SAL-08▸OPS-01▸OPS-10▸OPS-12▸HR-01▸HR-04▸LEG-01▸LEG-04▸LEG-06▸LEG-15▸LEG-17▸FND-01▸FND-03▸FND-04▸FIN-01▸FIN-03▸FIN-05▸FIN-07▸MKT-04▸MKT-09▸SAL-02▸SAL-08▸OPS-01▸OPS-10▸OPS-12▸HR-01▸HR-04▸LEG-01▸LEG-04▸LEG-06▸LEG-15▸LEG-17▸FND-01▸FND-03▸FND-04▸FIN-01▸FIN-03▸FIN-05▸FIN-07▸MKT-04▸MKT-09▸SAL-02▸SAL-08▸OPS-01▸OPS-10▸OPS-12▸HR-01▸HR-04▸LEG-01▸LEG-04▸LEG-06▸LEG-15▸LEG-17▸FND-01▸FND-03▸FND-04

┌SECTION 02// CONTINUOUS LOOP

Diagnose / Map / Act / Reassess

  1. PHASE 01

    Diagnose

    A few minutes describing your business in your own words. We classify your industry and ask the right questions for your stage.

  2. PHASE 02

    Map

    Risks ranked by severity with cross-dependencies surfaced. The order matters — we flag what to address first.

  3. PHASE 03

    Act

    Concrete next steps for each risk. Who to involve, how urgent, how much effort. Bundled when actions overlap.

  4. PHASE 04

    Reassess

    Your risk profile updates as you act and as your business evolves. Edit one answer; only what depends on it recalculates.

┌SECTION 03// METHODOLOGY

StartBlox scores your business against 40 canonical risk areas spanning finance, marketing, sales, operations, people, legal, and founder behavior — refined for 29 industries through a per-industry overlay system. Each diagnostic produces a ranked risk profile and 110 calibrated action recommendations drawn from a versioned content artifact (2026.1.0).

The risk taxonomy is built around predictable, well-documented founder failure patterns. Not opinion. Not motivational advice.

┌SECTION 04// SAMPLE OUTPUT

Ready-out // Solo Legal Practice

Real node IDs from the published artifact. Live structure.

◉ DIAGNOSTIC // OPERATIONALIND:LGL // STG:3 // SAMPLE
NodeGaugeLevelFloorw·R
FIN-03Cash Flow Blind Spots████░▸ CriticalH100/125
LEG-01Entity Selection███░░▸ High--64/125
HR-04Worker Classification█░░░░▸ ModerateM36/125
MKT-04Reputation Management█░░░░▸ Moderate--32/125
FIN-06Bookkeeping System█░░░░▸ Low--18/125
⚠SEQUENCING //HR-08 Performance Reviews — RESOLVE HR-04 FIRST

◇ Action queue

  • 30-day

    Engage a CPA within 90 days

    WHO:CPA · EFFORT:MEDIUM · TRIG:FIN-03,FIN-04

  • 30-day

    Confirm your entity structure with an attorney

    WHO:ATTORNEY · EFFORT:LOW · TRIG:LEG-01

┌SECTION 05// TAXONOMY

7 Categories // 40 Risks // 110 Actions

  • [FIN]

    Finance

    Cash, capital, taxes, books.

  • [MKT]

    Marketing

    Positioning, channels, brand.

  • [SAL]

    Sales

    Pipeline, pricing, payments.

  • [OPS]

    Operations

    Process, vendors, resilience.

  • [HR]

    People

    Hiring, classification, performance.

  • [LEG]

    Legal

    Entity, contracts, regulatory, insurance.

  • [FND]

    Founder Behavior

    Focus, decision-making, resilience.

Know your risks before they know you.

About 10 minutes. You'll receive a ranked risk profile and a prioritized action queue calibrated to your industry and stage.

▶ INITIATE DIAGNOSTIC